Cheat Day Launch Ad

(0:15)

A short advertisement created to promote a novel nutrition app on the iOS app store called “Cheat Day.” Not much was given in terms of instructions. The brief stated that it should 15 seconds long and follow the design and branding of the app. I largely relied on typography as a base to jump off of since the UI of the app is rather simple.

Some ideas that did not make the final cut.

Direction/Motion Design: Vineet Raju VO Talent: Addy Geenen Music: Ansh Patel

Check out the app: Cheat Day.

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